When it comes to standing out and differentiating your brand, there’s one thing you have that none of your competitors have: Your unique story. Storytelling is a powerful way to generate leads, garner media attention, stick in the minds of your customers, and, yes, even close more sales.
Consider, for instance, that:
> 60-70% of information told as a story is retained
> Stories are 22 times more memorable than facts or stats alone
> And 92% of consumers WANT brands to use stories in their communications
Today’s consumers want more from their brands. They’re not just looking for the best deal or the most well-known logo. They want to do business with brands that “get them,” that feel aligned and authentic, that have a human element. And what better way to show your brand’s human side — to connect as humans with your customers — than with storytelling?
Here at The Candid Branding Co., we've seen firsthand the power of storytelling to help businesses stand out, captivate their target audience, and convert leads into loyal fans and buyers. Since 2014, we've worked across industries such as real estate, tech, and finance to develop compelling brand messaging and effective marketing communications.
Are you ready to leverage strategic storytelling? The Candid Branding Co. offers speaking, training, and custom consulting services for businesses big and small. Together, we can create truly remarkable brand experiences, improve the way we engage as business leaders, and slay boring content once and for all.
Email firstname.lastname@example.org with inquiries or to book a free consult!